Tourism
Marketing
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The Tourism and Marketing, Lecture notes of Hospitality and Tourism
Learning Outcomes 1. Define Tourism Marketing and its functions 2. Identify the unique characteristics of the Tourism Industry
Typology: Lecture notes
2021/2022
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Tourism
Marketing
Learning
Outcomes
Identify the unique characteristics of the Tourism Industry Define Tourism Marketing and its functions
What is Tourism
actually selling?
Tourism is not a single product. It is a combination of products and services which results in a holistic experience for the traveler.