multicultural communication society and world, Assignments of Communication

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Communicating in

a Multicultural

Society and World

Jufranz Sweet K. Faustino PURCOM class

DIVERSITY

Are we diverse in this class? in Ateneo? in Zamboanga? If YES, in which way/s is diversity manifested? If NO, why so?

Globalization

Global Village

GLOBALIZATION

The increasing economic, political, and cultural

integration and interdependence of

diverse cultures—the worldwide integration of

humanity.

Intercultural Communication

• process of interpreting and sharing

meanings with individuals from

different cultures.

International Communication

• communication between persons

representing different nations or

political structure

Some forms/variations of

intercultural

communication…

Interaction

with

individuals of

different

races

Interaction with

individuals of

different ethnic

origins

All forms of communication among members of the same racial, ethnic, or other co– culture groups

Interracial

Communication

Interethnic

Communication

Intracultural

Communication

Culture

A system of knowledge, beliefs, values, customs, behaviors, and artifacts that are acquired, shared, and used by its members during daily living.

Co – culture

Composed of members of the same general culture who differ in some ethnic or sociological way from the parent culture.

Ethnocentrism

Tendecy to

see own

culture as

superior to

all others

Cultural Relativism Opposite of ethnocentrism The acceptance of other cultural groups as equal in value to one’s own You work to try to understand the behavior of other groups on the basis of the context in which the behavior occurs rather than from your own frame of reference

Preferred Strategies and

Communication Approaches of

Marginalized Groups

Strategy Communicative Approach Example Separation Passive^ Lunching alone, living in an area with similar people Accomodation Assertive Wearing a yarmulke to work, wearing a sari to a party Assimilation Aggresive, confrontational Staging a protest

01 INDIVIDUALISM versus COLLECTIVISM

HIGH CONTEXT

versus

LOW CONTEXT

• (^) a tradition-bound communication system which depends on

indirectness

HIGH CONTEXT

• (^) a system that

encourages directness

in communication

LOW CONTEXT

• (^) cultures based on power differences in which

subordinates defer to

superiors

• (^) Saudi Arabia, India, and

Malaysia, view power as a fact

of life and are apt to stress its

coercive or referent nature.

• (^) Superiors and subordinates in these countries are likely to view each other differently; subordinates are quick to defer HIGH POWER DISTANCE

• (^) cultures that believe that

power should be used only

when legitimate.

LOW POWER DISTANCE