RUANG LINGKUP MEREK
Minggu 1
MAN21228 | Manajemen Merek Revisi : 0024/01/2021
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more about brand marketing in indonesia, Study Guides, Projects, Research of Brand Management
An introduction to brand management, covering topics such as the definition of a brand, branding practices, benefits and functions of a brand, and types of brands. It also includes examples of well-known brands such as Microsoft, Chanel, Google, and Gojek. the importance of a brand as an identifier and differentiator, and how it can create unique associations and meanings that set it apart from competitors. It also discusses the legal protection and consequences of trademark infringement. suitable for students studying brand management or marketing.
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RUANG LINGKUP MEREK
Minggu 1
1. Mampu Menjelaskan Definisi Merek
2. Mampu Menjelaskan Ketentuan
Praktik Branding
3. Mampu Menjelaskan Manfaat Merek
4. Mampu Menjelaskan Fungsi Merek
5. Mampu Menjelaskan Tipe Merek
Menurut UU Merek No.15 Tahun 2001 ayat 1
- Tanda berupa : Gambar, Nama, Kata, Huruf-
huruf, Angka-angka, Susunan warna,
kombinasi
- Daya pembeda
- Digunakan dalam kegiatan perdangan barang
dan jasa
DEFINISI MEREK
- 24/01/2021 MAN21228 | Manajemen Merek
24/01/2021 MAN21228 | Manajemen Merek 7 Twitter dan Traveloka?
KETENTUAN PRAKTIK BRANDING NO KETENTUAN DESKRIPSI 1 Ketentuan Umum Merek Merek Dagang Merek Jasa Lsens 2 Merek yang tidak dapat didaftar dan yang ditolak Merek tidak dapat didaftar :
- Beritikad tidak baik
- Bertentang dengan UU, agama, kesusilan
- Tidak ada pembeda
NO KETENTUAN DESKRIPSI
5 Indikasi Geogarafis Faktor Alam dan Manusia 6 Penghapusan pendaftaran merek
- Tidak digunakan 3 tahun
- Merek tidak sesuai barang/jasa 7 Ketentuan pidana - Pidana 5 tahun denda 1 Milyar
- Pidana 4 tahun denda 800 Juta
- Pidana 1 tahun denda 200 Juta
- Sarana identifikasi
- Proteksi hukum terhadap fitur produk yang unik
- Signal tingkat kualitas
- Sarana menciptakan asosiasi dan makna unik
yang membedakan dari pesaing
- Sumber keunggulan kompetitif
- Sumber financial return MANFAAT MEREK
- Attribute Brands
- Aspirational Brands
- Experience Brand TIPE MEREK
TERIMA KASIH
24/01/2021 MAN21228 | Manajemen Merek Revis : 00