marketing research for first year student, Essays (university) of Marketing

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DATE: JANUARY 8, 2022

MARKETING PLAN

PRESENTED BY:

MICHELLE D. RAMOS

VERIAN SERENIO

CRISTA MAE YTANG

SOPHIA LORRIENE HABAL

MARKETING PLAN SUMMARY

Samgyumobile is a food truck business, so basically you can see us in any public place in Puerto Princesa City, especially if there’s a nearby event. It is available Monday to Saturday, 9am to 5pm. It will be served to you fresh and hot because it is ready to eat samgyupsal. It is very affordable, especially for those people who are on a budget but like to eat Korean food. We offer discounts, like buy 2 get 1 free with any purchase of a large samgyup meal, discounts for senior citizens, and combine different side dishes with our samgyup meal to make our beloved customers return again and again. Also, we will introduce our product on online platforms through social media accounts like Facebook, Twitter, and Instagram, posting it on our websites, brochures, and TV advertisements to get to know more about our products and services and keep updated on our special announcements like discounts, events, or even a trade show.

PRODUCT OVERVIEW

Product:

Samyumobile offers food options, to include:

- Samgyup Pork Rice Meal - Samgyup Beef Rice Meal - Kimchi Fried Rice with Egg - Cooked Meat - Sauces & Side Dishes

 Beverages

• Coke Mismo
• Bottled Water
• Sujo Product Description: Samgyumobile products contain cooked meat, rice, side dishes, add-ons, veggies, side dishes, and sauces, together with our cold drinks! It’s rich in Vitamin B, which can lower cholesterol, detoxify the lungs, and cleanse the skin. It is available in small, medium, and large paper bowls. It is ready to eat samgyupsal and it is not time-consuming. Bringing to market products that are healthy, nutritious, environmentally friendly, and reasonably priced."Healthy Living! Healthy Eating!" Price: Samgyumobile offered discounts buy 2 get 1 free in any purchased of large, discounts for senior citizen and combining different side dishes with our samgyu meal to make our beloved costumers to return again. For more information, you can visit our website at this link: https://drive.google.com/file/d/1ncXNjrpLHSRMGTNzA0ULt11RxArVj7BI/view? usp=drivesdk Distribution: Samgyupsal became popular in the Philippines with the entry of Korean dramas and films that captured the interest of many locals and Filipinos in general, who spent more time watching those "kilig Korean films" while under community quarantine until such a pattern carried the people's impulse to also try the said Korean cuisine. Samgyumobile is a combination of our products' names, samgyupsal and mobile, which means moving or traveling easily from one location to another, specifically a food truck. You can find us everywhere in public places, especially if there’s a nearby event. It is available Monday to Saturday, starting at 9 am to 5 pm.

BUSINESS SUMMARY

THE BUSINESS

Business Name: Samgyumobile Business Location: Samgyumobile has no exact location because it is a food truck, you can see us in public places in Puerto Ptincesa City, especially if there are a nearby events in the town. Business Overview: Samgyumobile is a food truck business that offers samgyup meals to those who love Korean food. Our specialty is the samgyup meal. It contains rice, pork, lettuce, mayonnaise, side dishes, and sauces, which satisfy the expectations of our beloved customers who are really into Korean food. You can buy it for a cheaper price and get faster service. Vision Statement: To be the number one customer’s choice of providing fast, convenient, healthy and affordable price food truck in the town. Mission Statement: To provide customers with a unique experience of ordering food in a convenient area with affordability for everyone. We will be accommodating all interests with a large selection of menu options that everyone can relate to, with an infusion of our own creativity that sets us apart from other truck stands. Our food truck will be available at the most convenient times for travelers as well as locals. Business Goal: To provide a healthy, delicious, and ready-to-eat samgyup meal to our customers to satisfy their hunger and cravings for Korean food, you don't need to wait any hours to serve your food because it is already prepared. They are offering buy two, get one free in any samgyup meal large bowls so that they can enjoy their food at a low cost.

THE MARKETING LEADERS

Michelle D. Ramos Owner, Purchasing agents, Cashier Crista Mae Ytang Owner, Chief, Server Verian Serenio Owner, Driver, Kitchen Helper Sophia Lorriene Habal Owner, Chief, Crew

SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Taste and Quality Costly Food Ingredients Emerging Business A main competitor has offered unli foods. Fast Service Less Experience New Product and Taste Easy to duplicate Saves Renting Cost Lack of Information Turn into Restaurant Gas Location Flexibility Limited Capital for a Food Truck Mobile App & Website Raining season Fresh and Innovative Food Collaboration with other firms. Local supermarket to start a dinner package Cheap Price A main brick-and-mortar competitor has closed

MARKET STRATEGY

CALL TO ACTION

Samgyumobile offered discounts buy 2 get 1 free in any purchased of large, discounts for senior citizen and combining different side dishes with our samgyup meal to make our beloved costumers to return again.

PROCESS

LIST DEVELOPMENT

The potential customers that are most interested in our products and services are those who love Korean foods, as well as teen-agers, couples, and families, etc.

PROSPECTING MECHANISM

We decided to employ various mechanisms to ensure the success of our business. We would use email or online messaging to message friends, relatives, and even mutual acquaintances near the food trucks about our business. Providing contact numbers for orders and reservations for very fast transactions. While employing these mechanisms, we would take note of what works and what doesn't, customer feedback, and the effectiveness of the prospecting tool to help the business adapt.

PROJECT PLAN

MARKETING ACTIVITIES AND BUDGET

Marketing Expense Target Date Estimated Price Trucks 09-16-2021 45, Utilities (water, natural gas, electricity) 09-26-2021 54, Refrigerator 10-2-2021 10, Gasoline Transportation 10-04-2021 12, Taxes and Licenses 11-08-2021 80, Promotion 11-08-2021 40, Maintenance Expense 11-08-2021 10, Gas Stove with Gasul 11-08-2021 3, Logo Design 11-08-2021 1, Paper Bowls (1,000pcs) 11-08-2021 1, Plastic spoon (1,000pcs) 11-08-2021 1000 Bamboo Chopsticks (1,000pcs) 11-08-2021 5, Samgyupsal Grill Pan 11-08-2021 1, Kimchi (10kl) 11-08-2021 2, Rice (7sacks) 11-08-2021 7, Cheese (15pcs) 11-08-2021 750 Beverages (20case) 11-08-2021 3,

Marketing Expense Target Date Estimated Price Carrots (20kl) 11-08-2021 2, Sweet Kamote (20kl) 11-08-2021 1, Lettuce (20kl) 11-08-2021 3, Kamote (10kl) 11-08-2021 350 Pork (20kl) 11-08-2021 4, Beef (20kl) 11-08-2021 6, Egg (20tray) 11-08-2021 3, Samjang (5kl) 12-08-2021 1, Oil 12-08-2021 3, Condiments 12-08-2021 2, Pan/ Tupperware (5pesos each) 12-08-2021 500 Plastic Bag (1000pcs) 12-08-2021 500 TOTAL P305,810.

METRICS AND EXPECTATIONS

Marketing Activity Date of Review Monitoring Methods Expected Outcomes Facebook, Twitter and Instagram Ads 05-15-2021 Online Survey To know the existence of our business and make it more recognizable. To learn more about our products and services. Tv Commercial 07-29-2021 By sales Increase the sales of the product and have more potential customers. Brochures 09-20-2021 Customer Satisfaction Survey Questionnaire We gain trust from our potential customers because we include the goals of our business in our brochure. Websites 11-01-2021 Direct Feedback, creating review page on our website. Improving customer satisfaction and services. Events (MAFBEX) 11-15-2021 Post Event Surveys Increased word of mouth,