Culture is an organization's DNA. It is the shared values, goals, attitudes, and practices that
characterize a workplace. It is reflected in how people behave, interact with each other, make
decisions, and do their work. It impacts everything including your happiness and career.
Culture is the characteristic and knowledge of a particular group of people, encompassing
language , religion, cuisine, social habits, music and arts.Values are individual beliefs that
motivate people to act one way or another. They serve as a guide for human behavior. Customs'
long established practice is considered as unwritten law. Language is a system of
communication which consists of a set of sounds and written symbols which are used by the
people of a particular country or region for communication. So basically, culture, values,
customs and language are important to have, especially when you wanted to expand your
business internationally because first culture can be adopt, values are individual beliefs of a
certain country or region, customs are practiced of the said country and lastly language for us to
communicate internationally and the above mentioned are useful and should be respected in
any nation or country especially when it comes in dealing international business.
Accepting cultural differences gives you a wide range of business knowledge and fresh
perspectives on how to solve business issues.Cultural Differences involves the integrated and
upheld system of socially acquired values, beliefs, and conduct guidelines that influence the
range of acceptable behaviors that can be distinguished between different social groups.
As business continues to expand, companies are becoming more open to the marketplace.
We must understand that cultural differences affect global business in three ways and that
miscommunication, workplace etiquette and organizational hierarchy. Understanding them and
recognizing their effects on a business will prevent it from creating misunderstandings with
foreign clients and colleagues. So that being said, Communication is also important within the
business. Effective communication can help to foster a good working relationship between you
and your staff, which can in turn improve morale and efficiency. Workplace etiquette is also
important because Great business behavior is an incredible method for setting worldwide
business relations. Respect and trust are essential when dealing with international clients.Your
personality is shown and your reputation is enhanced when you act professionally, respectfully,
and courteously. Organizational hierarchy is also important. Businesses can gain advantages
from a hierarchical structure.It can, for instance, aid in establishing:clear reporting and authority
lines within the company.a better comprehension of the roles and responsibilities of employees.
Nationalities: influences how multinational and cross-cultural teams interact and collaborate,
culture is essential in international business. Values, etiquette, ways of thinking,
decision-making, practices, and procedures in the business world are set by it.
Subculture: Globalization of business has caused these cultures to adapt to one another. This
culture varies from general consensus.
Culture of organization: Managing employees in accordance with their values and priorities is
influenced by culture. Additionally, it has an effect on the distribution, sales, and marketing
functional areas. A company's analysis and decision regarding the best way to enter a new
market may be affected.
