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HUM 212: Ch. 1 and 2 Key Terms/Ideas Question and answers correctly solved 2025
Typology: Exams
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Mass communication - correct answer Refers to information transmitted to large segments of the population Mass media - correct answer Refers to a means of communication that is designed to reach a wide audience and includes platforms such as radio, newspapers, magazines, books, video games and internet media Culture - correct answer Refers to shared values, attitudes, beliefs, and practices that characterize a social group, organization, or institution Media convergence - correct answer Process by which previously distinct technologies come to share tasks and resources Economic convergence - correct answer Occurs when a company controls several products or services within the same industry Organic convergence - correct answer Is what happens when someone is watching a television show online while exchanging text messages with a friend and also listening to music in the background - the "natural" outcome of a diverse media world Participatory culture - correct answer The way media consumers are able to annotate, comment on, remix, and otherwise influence culture in unprecedented ways
Cultural imperialism - correct answer The way developing countries are "attracted, pressured, forced, and sometimes bribed into shaping social institutions to correspond to, or even promote, the values and structures of the dominating center of the system" Technological convergence - correct answer Merging of technologies such as the ability to watch TV shows online on sites like Hulu or to play video games on mobile phones like the Apple IPhone Media literacy - correct answer The skill of being able to decode and process the messages and symbols transmitted via media Direct effects model - correct answer Assumes that audiences passively accept media messages and exhibit predictable reactions in response to those messages Agenda-setting theory - correct answer Mass media determines the issues that concern the public rather than the public's views Uses and gratifications theory - correct answer Consumers use media to satisfy specific needs or desires Symbolic interactionism - correct answer Theory that states that the self is derived from and develops through human interaction Spiral of silence - correct answer Those who hold a minority opinion silence themselves to prevent social isolation; explains the role of mass media in the formation and maintenance of dominant opinions Media logic - correct answer Common media formats and styles serve as a means of perceiving the world