Docsity
Docsity

Prepare for your exams
Prepare for your exams

Study with the several resources on Docsity


Earn points to download
Earn points to download

Earn points by helping other students or get them with a premium plan


Guidelines and tips
Guidelines and tips

Business Relationship Manager Professional (BRMP) Exam (2025/ 2026) Questions and Answers, Exams of Customer Relationship Management (CRM)

QUESTION Business outcomes definition Answer: Drive scope, priorities, trade-offs, and benefit realization decisions QUESTION Characteristics Of Business outcomes Answer: - results focus - important - discrete - see the detail - translatable - measurable QUESTION Business outcomes and SMART goals - characteristics Answer: -Specific (who, what, where, when, why)

Typology: Exams

2024/2025

Available from 07/15/2025

WINGS_TO-FLY
WINGS_TO-FLY 🇺🇸

1

(1)

1.3K documents

1 / 18

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
Business Relationship Manager Professional
(BRMP) Exam (NEW 2025/ 2026) Questions
and Verified Answers- 100% Correct
QUESTION
Business outcomes definition
Answer:
Drive scope, priorities, trade-offs, and benefit realization decisions
QUESTION
Characteristics Of Business outcomes
Answer:
- results focus
- important
- discrete
- see the detail
- translatable
- measurable
QUESTION
Business outcomes and SMART goals - characteristics
Answer:
-Specific (who, what, where, when, why)
-measurable
-attainable
-realistic
-timely
QUESTION
pf3
pf4
pf5
pf8
pf9
pfa
pfd
pfe
pff
pf12

Partial preview of the text

Download Business Relationship Manager Professional (BRMP) Exam (2025/ 2026) Questions and Answers and more Exams Customer Relationship Management (CRM) in PDF only on Docsity!

Business Relationship Manager Professional

(BRMP) Exam (NEW 2025 / 2026 ) Questions

and Verified Answers- 100% Correct

QUESTION

Business outcomes definition Answer: Drive scope, priorities, trade-offs, and benefit realization decisions

QUESTION

Characteristics Of Business outcomes Answer:

  • results focus
  • important
  • discrete
  • see the detail
  • translatable
  • measurable

QUESTION

Business outcomes and SMART goals - characteristics Answer:

  • Specific (who, what, where, when, why)
  • measurable
  • attainable
  • realistic
  • timely

QUESTION

Value Management Process (5 stages) Answer:

  1. Capture Value Ideas
  2. Capture Value Plan
  3. Create Business Case
  4. Approve Business Case
  5. Capture/Communicate Value

QUESTION

Idea document Answer: Used in Stage 1 of value management process - Capture Value Ideas Idea, stakeholders, definition, consequences, etc

QUESTION

Value Plan Answer: Stage 2 of value management process - Create Value Plan Key deliverables:

  • definition
  • value by timeframe
  • reporting schedule
  • how measures
  • how long will Value be measured
  • stakeholders and their level of commitment
  • point of action

QUESTION

Business case components (10)

QUESTION

Portfolio Mgmt - Planning and Execution Info Flow Answer: Business Planning (corp strategy, investment planning, monitor value realized) ⬛ Portfolio Mgmt (strategic opportunities, execution, assets & services) ⬛ Program Mgmt (integrated programs, enterprise architecture, reporting & data collection)

QUESTION

Investment Life Cycle Answer:

  • Making new investments (analyses: alignment with business strategy, alignment with provided strategy, cost benefit analysis, resource availability, implementation impact)
  • Managing Existing Investments (analyses: alignment with business strategy, benefits realization, investment condition, cost of ownership)
  • Retiring old investments (analyses: portfolio rationalization, cost of ownership, operational quality)

QUESTION

Four asset classes (Weill & Broadbent) Answer:

  1. Informational - provide better information to manage, control, account, communicate, analyze and make decisions
  2. Strategic - gain competitive advantage through positioning the firm in the marketplace, usually with the aim of gaining sales
  3. Transactional - reduce cost of doing business, usually by automating the transactions of the firm for substituting capital for labor
  4. Infrastructure - provide the base foundation of shared IT services

QUESTION

Informational Asset Class Answer: Informational - provide better information to manage, control, account, communicate, analyze and make decisions

QUESTION

Strategic Asset Class Answer: Strategic - gain competitive advantage through positioning the firm in the marketplace, usually with the aim of gaining sales

QUESTION

Transactional Asset Class Answer: Transactional - reduce cost of doing business, usually by automating the transactions of the firm for substituting capital for labor

QUESTION

Infrastructure Asset Class Answer: Infrastructure - provide the base foundation of shared IT services

QUESTION

Portfolio Balancing for Strategic Fit

QUESTION

Business Transition Management Definition Answer: A deliberate approach for managing the human dynamics before, during and after implementing a business change initiative in order to prevent "business value leakage"

QUESTION

Linking Business Drivers with Technology Answer: Discovery technique

  1. Driver - business "what"
  2. Initiatives - Business "how"
  3. Enablers - Provider "what"
  4. Technology - Provider "how"

QUESTION

Solution-based vs Value-based Discussions Answer: Solution-based: start with what we provide and connect that to a customer problem Value-based: start with customer's most pressing problems and needs (preferred)

QUESTION

Customer Value Hierarchy Answer:

  • discovery technique that's based on Kano Model
  • x axis = customer value, y axis = effort/cost
  1. wow/differentiators (⬛'⬛value/⬛Jeffort)
  1. want to have/satisfiers (⬛~value/⬛~⬛effort
  2. table stakes/got to have ( ⬛Jv a l u e / ⬛'e f f o r t )
  • Categorize as deficient, meets or exceeds
  • Categorize relationship quality as weak, moderate, strong, very strong = "diagnosing relationship quality"

QUESTION

Relationship Value Mapping Answer:

  • Planning technique
  • Assess key relationships based on relationship value
  • X axis = Importance: approver, decision maker, evaluator, user
  • Y axis = Quality: weak, moderate, strong, very strong (derived from customer value hierarchy)
  • result is grid of what areas need improvement. These should flow into a relationship improvement plan

QUESTION

Relationship Improvement Planning Answer:

  • Planning technique
  • Derived from relationship Value map
  • template with details around improvement plan

QUESTION

Strategy on a Page - definition Answer:

  • Planning technique
  • Concrete description of the future relationship that is attractive and compelling for both parties

QUESTION

QUESTION

Business Capability Roadmapping Answer:

  • a way to clarify business Capabilities needed to implement a business strategy (and IT Capabilities)
  • activities a business must perform in order to exist/operate
  • independent or organization structure, technology or sequence

QUESTION

Value management definition Answer:

  • The process of defining, measuring, optimizing and communicating the value of investments over time
  • incorporates: ideation, Value planning, business case, optimization

QUESTION

Value management framework Answer: Cycle of:

  • strategize
  • plan
  • execute
  • close *manage portfolio in middle

QUESTION

Roles of BRM in BTM (business transition mgmt) Answer:

  • Transition Advisor: business transitions related to portfolio initiatives
  • Transition Leader: transition related to implementing your role as a BRM

QUESTION

Gleicher's OCM formula Answer: Organizational change occurs when... (U x V x FS) > R U = Urgency V = Vision FS = First Steps R = Resistance

QUESTION

How pain drives change Answer:

  • Current problem = immediate discomfort
  • Anticipated problem = impending discomfort
  • Current Opportunity = loss of a gain that is within our grasp
  • Anticipates Opportunity = loss of a gain that looks possible to achieve

QUESTION

3 things needed to engage people in change Answer:

  • reason to change (the pain)
  • vision for new state (the remedy)
  • meaningful path to get started on journey to new state

QUESTION

QUESTION

Art of Rhetoric Answer: Persuasive communication through ethical, logical and emotional proofs

QUESTION

Ladder of inference Answer: Actions Beliefs Conclusion Assumptions Interpreted reality Selected reality Reality and facts "Reflexive loop" our beliefs affect what data we select

QUESTION

Influence - 6 principles Answer:

  • reciprocity
  • scarcity
  • authority
  • commitment and consistency
  • liking
  • consensus/social proof

QUESTION

Influence Process Answer:

Framing Dialog Enrollment

QUESTION

Framing a message Answer:

  1. Our shared goals or concerns
  2. Truth about today
  3. Your point of view
  4. My point of view
  5. Constraints and limitations

QUESTION

COBIT, ISO/IEC 20000 - 1:2011 and the SFIA skilss frame work Answer: Which industry standards, mostly associated with information technology, service management and IT profession have referenced the BRM roled?

QUESTION

House of BRM - 4 pillars (core disciplines) Answer:

  1. Demand shaping
  2. Exploring
  3. Servicing
  4. Value harvesting

QUESTION

House of BRM - Roof

QUESTION

3 BRM Metaphors Answer:

  1. Navigator - facilitate business-Provider convergence
  2. Connector - facilitate connections and mobilize projects and programs
  3. Orchestrator - orchestrate Capabilities to seize value from provider services

QUESTION

High Level Capability Model (3) Answer:

  1. Demand Governance Capabilities
  2. Value Chain Capabilities
  3. Enabling Capabilities

QUESTION

Business-Provider Maturity Model Answer:

  • Tool for calibrating business demand maturity, provider supply maturity, and the BRM role
  • BRM role will be tactical when below mid two, role will be strategic above ~2.

QUESTION

What is BRM responsibility for Value Optimization? (RACI) Answer: Responsible

QUESTION

BRM Related Standards (3)

Answer:

  • ISO 20000
  • ITIL Framework
  • SFIA (Skills Framework for the Information Age)

QUESTION

Business Relationship Maturity Model Answer:

  • Maturity of the business-Provider (IT) relationship
  • L1: Ad Hoc
  • L2: Order Taker
  • L3: Service Provider
  • L4: Trusted Advisor
  • L5: Strategic Partner

QUESTION

Business-Provider Alignment Model Answer:

  1. Environment
  2. Strategic Context
  3. IT Strategy
  4. IT Portfolio

QUESTION

Business-Provider Alignment Model - Barriers Answer:

  1. Environment - Contextual Barriers (what drives our behavior)
  2. Strategic Context - Expression Barrier (what we want to do)
  3. IT Strategy - Specification Barrier (what IT must do)
  4. IT Portfolio - Implementation Barrier (what we get done)