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Chapter I Planning the Enterprise Introduction Nowadays, most of the teachers/lecturers tend to use technology, the use of computers, eBooks, social media sites and other gadgets in learning, in their way of teaching for it is said to be more efficient than the traditional way of teaching, the use of blackboard, board erasers, chalks, markers, etc., according to an article on Blended Learning written by Mindflash. Yet some lecturers still chose to teach manually with the use of chalks and board eraser at the same time applying the modern way of teaching. Oftentimes some teachers are having a hard time looking and organizing their teaching materials especially markers or pens. In order for this not to happen and to lessen their struggle in carrying other teaching materials such as books, some tend to confine the materials in a small bag or pouch and carry it out till the lecture ends. The struggle in combining teaching materials in a pouch or small bag is that things are jumbled inside it that makes it hard for searching a specific tool right away. With that thought, the entrepreneurs designed a product wherein it can organize the materials in one place without any struggle.
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EduKit is not just useful, it also is very fashionable. Due to the pouch like structure of the EduKit, no one would think that the teacher is holding a kit that could holds all the board tools such as board eraser, chalks and markers because the kit itself is covered with a leather cloth for the it to be look more and at the same time it would be easier for the customer to clean dusts by simply wiping it off the cloth. EduKit is a 3 in 1 multipurpose educational kit made especially to teachers, offices and household. It is easier and more convenient in organizing board tools. The Business Concept and the Business Model The product provided comfort and convenience to the target market due to its fashionable appearance because of its leather texture and being a multipurpose educational kit wherein some teaching tools (board erasers, pens, markers and chalks) can be stored. The product was distributed to different enterprise such as stalls, online, retail, brochures and bazaars. The convenience of the product, besides being fashionable and multipurpose, it engaged the market to try and purchase the product because of its affordability, struggle and hassle-free that could bring them. This product can be easily found because it is locally available to stalls and online.
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Vision The entrepreneurs envisioned the product, EduKit; to be known, to serve its purpose and to be distributed in different market place. Likewise, the entrepreneurs visualized a good relationship build up with the customers by providing them some benefits. Objectives The following are the objectives of the product – EduKit To promote a struggle and hassle free educational kit. To bring convenience and comfort to the customer. To promote a fashionable yet affordable product. Performance target Professional people such as teachers, business man and woman, marketing staffs, board directors and others were highly engaged in speaking and teaching in front of an audience. Professionals who usually speak in front uses tools to help them effectively and efficiently elaborate their knowledge and thoughts about a particular subject they are immersed. So the entrepreneurs came up with the product named "EduKit" which stands for multipurpose educational kit for multiple educational tools which is effective, convenient and hassle-free to exploit and carry anywhere. This product fits to all ages of people immersed in fashion.
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The Business Offering and Justification The entrepreneurs offered ₱139.99 for the kit itself and ₱199.99-₱239. for the kit with educational tools included such as chalk, pen, pencil and whiteboard marker. And it could be available online, stalls and retail. This justified that the product continues to grow, be known of its uses and a lot of buyers will consider buying it due to its quality that is made up of leather for fashionable and unique look and achieving the beyond expectation of people for its effectiveness on its own purpose. Key Result Area Table 1 Objectives Key Result To promote a struggle and hassle free educational kit. 1a. Number of products to be sold 1b. Effectiveness of the product 1c. Customer's feedback 1d. Customer's satisfaction To bring convenience and comfort to the customer. 2a. Number of products to be sold 2b. Customer's feedback 2c. Customer's satisfaction To promote a fashionable yet affordable product. 3a. Number of products to be sold 3b. Number of Customers 3c. Customer's feedback 3d. Customer's satisfaction
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Table 2 Illustrates the performance of the product from year 2019 up to year 2025 and this includes the sales attained, number of product and the market increase per year which are the most significant and the product increase every year. It also showed the significant difference of the customer's feedback yearly. The Business Proponents Resource mobilizers and financial backers From the capital of one hundred thousand pesos (₱100,000.00) after five years the business gained forty-three million eight hundred thousand pesos (₱43,800,000.00). Also there is a factory provided after 5 and 7 years. Technology provider and applicators Below are the suppliers of the materials needed: Online shops: Shoppee, Lazada, OLX Leather manufacturer: Winner Industrial Corporation Sewing tools store Governance and Top Management The entrepreneurs made an advertisement of the EduKit through social media sites and brochures. The entrepreneurs introduced the product by giving a limited free EduKit to some teachers, offices and households, then conducted
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an interview about the effectiveness of the EduKit. The government’s vision was to let its people feel convenient and safe that is why the product fits to the environment or the target market. The management of the business produced more product and service to increase the satisfaction and needs of the target market. Operation and Support Team The entrepreneurs had the product sold online through various online shops such as Shoppee, Lazada and Olyx. On some cases, the product was displayed on stalls near the school and sold personally by the entrepreneurs. The products sold on stalls and retails will only be available during Monday to Saturday from 9:00 a.m. to 10:00 p.m. The support team was responsible for the whole operation of the product. The general manager led the team to function individually in the business during operation hours especially when the team is having trouble. The Target Customers and the Main Value Proposition EduKit business targeted customers from schools, households and offices. The good thing about the product is that everyone can avail it for it does not require specific gender and with customers in all ages surely had a good profit of the business. The main value proposition of the product provided a fashionable multipurpose educational kit with an affordable price that brought convenience to the customers.
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Ecological Environment The raw materials were supplied by online shops and manufacturers. The Edukit was an eco-friendly kit because it did not require any necessary chemicals to build the product. Technological Environment The entrepreneurs made different social media accounts to advertise the product widely at the same time with brochures. The product was known in different places not just locally but also internationally. Description, Evolution, and Justification The EduKit case was made up of plastic from inside and outside but the outer layer is covered in leather for the finished texture and fashionable look. "Edu” was derived from educational, meaning to help nourish and bring up the ideas and knowledge in a smooth way_. "Kit"_ was derived from supplies, tools or materials, to guide and support the ideas for effective learning to happen. Considering that most teachers were struggling to bring all their necessary tools for teaching because it is hassle, messy and unorganized, this product surely captivated the heart of the consumer because of its fashion trend, very convenient and easy to carry anywhere characteristics.
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Table 3 Enterprise Delivery System Input Throughput Output Marketing Desired Outcome Generates 100,000 pesos for the starting up cost of the business. Monthly enhancement of products produced and maintenance. Quality products produced for the enterprise and target customers. Positioning Retailing and selling on stalls for the first 3 months. Advertisement through social media sites and brochures for the product. Provide the best-selling multipurpose educational kit. Shareholders invested a money to the business. Maintain the quality of the product. Organized marketing of the product. Place Stalls, bazaars, brochures and online (social media sites). Attained high profit Resources mobilize -Fund -Employee -Equipment -Materials Maintain the production place clean. Secure the place of production. People -Owner -Customers -Employee Good Costumer's feedback. Improvising the quality of the product. Promos and Seasonal Discounts in selling the product. Free shipping promo on nearby locations for online shoppers. More promo and designs. Price will increase or decrease depending on the promo and designs. Increase number of sold products.
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Chapter II Opportunity Seeking, Screening, and Seizing Table 4 Capital Share Distribution Owner Share Percentage Justine Viscara 12,500 12.5% Annelyn Ruth Sucayan 12,500 12.5% Mariel Salcedo 12,500 12.5% Nethelyn Cruz 12,500 12.5% Tricia Isabel Hernaez 12,500 12.5% Deniella Kaye Mellomida
Christine Reyes 12,500 12.5% Maica Sofia Bermundo 12,500 12.5% Table 4 shows different shares of each holder and the distributed percentage from each members. Justine Viscara, Annelyn Ruth Sucayan, Christine Marisse Reyes, Tricia Isabel Hernaez , Nethelyn Cruz, Mariel Salcedo, Maica Sofia Bermundo, Deniella Kaye Mellomida invested twelve thousand five hundred pesos each (P 12,500) having a fair percentage of 12.5%. The Opportunity Seeking The firm had scrutinized various opportunities to come up with an innovation of a new product which is the EduKit. The on-going process of considering, evaluating, and pursuing market-based activities that are believed
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to be advantages for the firm, was one of the most important thing that every company to do. Determining the relevant opportunities and threats to the product, EduKit helped the business improve its strengths and weaknesses. Table 5 Relevant Opportunities and Threats to EduKit Multipurpose case Factors Opportunities to the Company Threats to the Company 1.Social Gives a new face to a school material holder in the market. Budget-friendly price yet a very convenient tool for everyone. Escalation of buyers for the uniqueness of the product, EDUKit Increase in customers demand in purchasing of the product. There are many companies selling almost the same product, therefore there isno assurance that the product will click to the market. And the target market is very small and limited so this may vanish faster.
2. Economic Growth of the branches or openings that helps the enterprise to enlarge potential buyers. Open as many branches as the enterprise can here in the Philippines, specifically in Metro Manila Misplacing of small yet reliable enterprises due to cumulative competition modeled by other/ foreign investors 3. Ecological As a replacement for the leather cloth for the fashionable look of the product , the product makes use of fake leather cloth instead of real animal skin. Promotion of saving and conserving of animals. The use of synthetic materials might take some time to decompose. Some of the materials are not classified as biodegradable so there is a tendency that it will not help eliminate materials that can harm the environment. 4. Technological The use of social media sites as channel in selling the product. Use of advanced technology will help the entrepreneurs promote and have a wide network so that the product will be introduced to the consumer. This will also help the seller to fasten the target sales. If the entrepreneur used social media sites to sell the product. Some will have doubts because of the trend or thought that when it comes to online there's a possibility that it may be a scam. There's also a chance that some people will use our product to trick other people.
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In technological factor, the use of social media sites as channel in selling the product and the use of advanced technology helped the entrepreneurs promote and had wide network so that the product was introduced to the consumer. This also helped the seller to fasten the target sales. The disadvantage was that the entrepreneur used social media sites to sell the product. Some had doubts because of the trend or thought that when it comes to online there was a possibility that it may be a scam. There was also a chance that some people used the product to trick other people. The Opportunity Screening Table 6 Risk-Return Grid for Screening Opportunities Low Risk Medium Risk High Risk High Return Very good Good Fair Medium Return Good Fair Poor Low Return Fair Poor Very poor Table 6 indicates the different outcomes of screening opportunities of this risk-return grid. In the case of low risk and high return, it has a very good outcome while with low risk and medium return the company has good outcome and with low risk and low return, it was rated as fair. In medium risk and high Risk Return 2025 2020 2019
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return, it has good outcomes. With medium risk and medium return, it has fair outcomes while with medium risk and low return marks poor outcomes. Lastly, high risk and high return showed fair outcome. High risk and medium return has poor outcome while with high risk and low return marks very poor outcomes. Table 7 Opportunity Seeking Matrix Criteria Very High High Average Low Very Low Sample Weight Score Opportunity Screening Grid for each Opportunity Rating 5 4 3 2 1 Weight Score 1.RELEVANCE (^) X 2 8 2.RESONANCE (^) X 1 5 3.REINFORCEMENT OF ENTREPRENEURIA L INTEREST
X 1 4
4. REVENUES X 2 10
5.RESPONSIVENES S
X 1 4
6. REACH X 1 5
7.RANGE X 1 5
8.REVOLUTIONARY IMPACT
X 2 10
9. RETURNS X 4 20
10.RELATIVE OF IMPLEMENTATION
X 1 5
Rating (^1 2 3 4 ) 11.RESOURCES REQUIRED
X 1 3
12. RISK X 3 9
Total Score 88 Table 7 presents the Opportunity Seeking Matrix which indicates that numbers 1 – 10 have a high rating while numbers 11 – 12 have low rating. With
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as; the general manager is the one that oversees the local managers and their employees as well as a local office of employees. General Manager sets policies, operations, create and maintain budgets and coordinate with local management in the company to evaluate employees, company performance and efficiencies. The general manager of the company is Justine Viscara. Next is the finance manager, Annelyn Ruth Sucayan who is the one responsible for the financial health of the company or organization. Producing financial reports, developing and making sound business decision in the long and short term. Third, the marketing manager, Mariel Salcedo, the one who is responsible for developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones. The fourth is the production managers, Nethelyn Cruz and Isabel Hernaez. Production managers were the ones who planned and organized production schedule assessing projects and resource requirements, estimating, negotiating and agreeing budgets and time scales with clients and managers, ensuring that health and safety regulations are met, and determining quality controls standards. Lastly, Deniella Kaye Mellomida as the human resource manager who maintains the organization staff by establishing a recruiting, testing, and interviewing program; counseling managers on candidate selection; conducting and analyzing exit interviews; recommending changes, prepares employees for assignment by establishing and conducting orientation and training programs.
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Figure 2 Organizational Chart Figure 2 shows the organizational chart of the company were Mr. Justine Viscara is the General Manager, Ms. Annelyn Ruth Sucayan as the Finance Manager, Ms. Nethelyn Cruz and Tricia Isabel Hernaez as the Production Manager, Ms. Mariel Salcedo as the Marketing Manager and lastly Ms. Deniella Kaye Mellomida as the Human Resource Manager. Table 9 Operating Plan
Justin Viscara
General Manager
Nethelyn Cruz and Tricia Isabel Hernaez Production Manager Annelyn Ruth Sucayan Finance Manager Mariel Salcedo Marketing Manager Deniella Kaye Mellomida Human Resource Manager
