Business plan
Clothing Industry (Start-up Business Plan)
EXECUTIVE SUMMARY
JRL Clothing Industry is astart-up manufacturer of an upscale clothing line targeted the
males and females between the ages of 16 and 40. JRL Clothing Industry not only
develops the clothing line, but supports it with advertising and promotion campaigns. The
company plans to strengthen its partnership with retailers by developing brand
awareness. JRL Clothing Industry intends to market its line as an alternative to existing
clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high
brand awareness.
VISION
JRL Clothing Industry will become a well-known and best clothing industry around the
world.
MISSION
The mission of the company is to provide a good and quality product for consumers
based on style.
OBJECTIVES
1. To produce a quality and best product.
2. To have 1,000 customers by the end of the first operating year.
3. To maintain the satisfaction of the consumers.
MARKET STUDY
JRL Clothing Industry products will be priced at the high end to reflect the quality and
exclusiveness associated with the brand. The company will use high-end materials such
as cashmere, awool blend, cotton, polyester and high gauge denim. The company will
produce different types of cloths such as T-shirts, shorts, pants, long sleeves, short
sleeves, polo shirt, jackets, skirts and dresses. Customers will be willing to pay the
premium because of the perceived value and quality guarantee that comes with all
products. The JRL Clothing Industry line is targeted the males and females between the
ages of 16 and 40.
LOCATION
JRL Clothing Industry will be founded in Clark Freeport zone, Pampanga. All operations,
from administration to marketing strategies, take place at this location of approximately
500 square feet.
ORGANIZATIONAL STUDY
JRL Clothing industry requires a simple organization. Jenalyn Lacsamana is the owner of
the company at the same time she is the Chief Executive Officer. Employee tasks are
delegated based upon their level of expertise, creativity, strengths and weaknesses.
