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10 SOCIAL MEDIA
FACEBOOK- is defined as an online social networking website where people can create profiles, share information such as photos and quotes about themselves, and respond or link to the information posted by others. ... Founded in 2004 by Mark Zuckerberg, the site is free to members and derives its revenue from ads. PINTEREST- is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest , you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find. TWITTER- is a 'microblogging' system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users follow other users. If you follow someone you can see their tweets in your twitter 'timeline'. SNAPCHAT- is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they're viewed. ... On Snapchat , users go by a handle, and Snapchatters gravitate toward silly names. To add friends, you can upload your contacts or search for people you know. INSTAGRAM- is an online photo sharing service. It allows you to apply different types of photo filters to your pictures with a single click, then share them with others. ... The website allows you to upload images, manage your photos, apply filters, and share them with your friends.
GOOGLE- LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. MESSENGER- pick up and carry messages, packages and other items to specific locations. Travel can be accomplished by foot, bike, motorcycle, vehicle or public transportation. ... Depended on for their efficiency, Messengers have to plan the best routes for their deliveries. WECHAT- has been described as China's "app for everything" and a "super app" because of its wide range of functions. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing. YOUTUBE- (ProperNoun) a video-sharing website. Etymology: you + tube (North American colloquial term for "television"), implying that users (the "you" in the title) may submit their own television (the "tube" in the title) content. TIKTOK- (formerly known as musical.ly) is a social media platform for creating, sharing and discovering short music videos, think Karaoke for the digital age. The app musical.ly was used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing.
10 COMMUNICATIONS SERVICES
DuckDuckGo - (also abbreviated as DDG ) is an internet search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its users and by showing all users the same search results for a given search term. ECOSIA - is a search engine based in Berlin, Germany, that donates 80% or more of its profits to nonprofit organizations that focus on reforestation and planting trees where they are needed most. It considers itself a social business, is CO 2 -negativeand claims to support full financial transparency and protect the privacy of its users. Ecosia is also B Lab-certified. Ask.com - is a search engine that was started in 1996. This website helps people find web pages that they are looking for, by typing in the subject they want. For example, if someone is looking for web pages about dogs, they would type in "dogs" or "dog" then press the 'search' button. AOL.com - was one of the early pioneers of the Internet in the mid-1990s, and the most recognized brand on the web in the United States. It originally provided a dial- up service to millions of Americans, as well as providing a web portal, e-mail, instant messaging and later a web browser following its purchase of Netscape. Internet Archive - is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, movies/videos, moving images, and millions of books.
AT&T - is a holding company that provides communications and digital entertainment services globally. Its services and products include wireless communications, data/broadband and Internet services, digital video services, local and long-distance telephone services, telecommunications equipment, managed networking, and feature film, television, and gaming production and distribution. The company also owns and operates regional TV sports networks. Verizon Communications- is a holding company that provides communications, information, and entertainment products and services. It offers wireless voice and data services and equipment sales, as well as data and video communications products and services, such as broadband video, data center and cloud services, security and managed network services, and local and long distance voice services. Nippon Telegraph & Telephone- is a Japan-based holding company that provides telecommunication services. It offers domestic intra-prefectural communication services, such as fixed voice-related, Internet Protocol (IP), and packet communications services, and sells telecommunications equipment. The company also provides mobile voice-related, IP, and packet communications services, as well as system integration and network system services. Additionally, Nippon operates businesses in real estate, finance, and more. Deutsche Telekom- is a Germany-based provider of telecommunications and information technology services. The company offers fixed-line telephone services, mobile communications services, Internet access, and combined information technology and telecommunications services to customers in Germany, Eastern Europe, and the U.S.
KDDI- is a Japan-based telecommunications operator. In addition to cellular services, the company provides network, data center, cloud/SaaS, security, and IoT services in Japan as well as dozens of other countries around the world. It also offers financial and payment services. KDDI serves individual customers and businesses. Orange- is a France-based multinational telecommunications company. As one of Europe's largest operators, Orange serves residential, professional, and large business clients. The company provides services including fixed-line telephone, leased lines, data transmission, mobile telecommunications, cable television, internet services, and broadcasting. It also offers mobile financial services.
10 Payment Systems
Authorize.Net- is the Internet’s most widely used payment gateway. With a user base of over 300,000 merchants, Authorize.Net has been the go-to method for e- commerce sites that need a gateway to accepting payments. Widely used e-commerce platforms such as Magento, Volusion and X-Cart are designed to accept payments using Authorize.Net easier.
PayPal- is the world’s most widely used payment acquirer, processing over $4 billion in payments in 2011. PayPal payments are made using a user’s existing account or with a credit card. Money can be sent directly to an email address, thus prompting the users to sign up for a new PayPal account. In addition to taking payments, PayPal also allows its users to send money through the service, which is a feature that only a few payment solutions provide. Google Checkout - is Google’s answer to PayPal. Google Checkout allows users to pay for goods and services through an account connected to their Google profile. The major benefit that Google Checkout has over the competition is that millions of Internet users use Google for other services, making a purchase through Checkout a simpler process. Amazon Payments - allows its users to receive money using its API (and to send money out via ACH). Popular crowdfunding site Kickstarter uses Amazon Payments. Dwolla- is a direct competitor to PayPal. One of the newcomers in the third-party payments space, the company is processing over $1 million per day. Setting up Dwolla payments is similar to PayPal, although Dwolla doesn’t have the same name recognition as their competition. Stripe- provides an excellent payment solution for web developers who would like to integrate a payment system into their projects using Stripe’s robust API. By bypassing the traditional sign up process, Stripe acts as a merchant account for its providers, handling all PCI compliance and merchant approvals.
On the YAIOA platform, you can buy ad space from a vendor (website owner) by subscribing to the vendor’s subscription plan. This platform helps you come cross multiple bloggers or website owners selling ad space. Microsoft’s Bing- operates just like Google Ads but their user base is smaller. Though Bing is smaller, it is more affordable than Google Ads. Users on Bing spend 36% more when shopping online from their computers than normal web searchers – this means that advertising on Bing can bring higher conversion. Facebook- is the largest social media network and also a great place to promote your business. Facebook has millions of active daily users making it a viable online advertising platform for small, medium, and established businesses. Instagram- is a great place for brand-supported or brand posts but they also have official ads. You can either reach out to influencers or celebrities to partner with your business. The price you pay to influencers depends solely on the influencer. Users on Pinterest- are always looking out for new ideas that’s why they can easily click on links. On Pinterest, your ads appear as promoted pins and blend into other images and text combinations. Advertising on Pinterest brings your awareness, traffic, and engagement. This platform has a pay per click framework and adequate analytics to guide your ad campaign.
Linked in- This social network focusses on business professionals and you can advertise your business via sponsored or dynamic ads. LinkedIn ad system caters to business-to- business (B2B) companies and business-to-customer (B2C) businesses. YouTube- users watch about 1 billion hours of videos daily so it’s not a bad idea if you start investing in video ads. Video ads perform differently than text or image ads. YouTube Advertising is managed via Google Ads and lets you display your video ads to a large audience of potential customers based on different possible targeting options. Twitter- has millions of daily users which makes it fit to be an online ad platform. Aside from younger individuals this platform also has professionals, this can be an advantage to B2B companies. Twitter ads are best for building an audience of interested followers and picking up retweets at cost-effective rates. Get the most out of your business on Twitter by utilizing promoted posts for tweets that offer interesting content. Reddit- is among the most popular websites in the USA. Its ad platform is very famous and popular. Targeting option is by choosing relevant subreddits in which to display your content, and it advisable you invest time in creating organic content to build up credibility (karma) in the system before running ads.
10 Creative Content Outlets
Chobani - One of the best brand refreshes in recent memory is Chobani, the yogurt company that so many of us are used to seeing in the grocery store or in our own refrigerators. Chobani’s internal creative studio was built to cut out outside agencies and get fantastic results on content and visuals. And with their multiple awards, they’ve accomplished just that. Although you can’t hire them for your own work, consider looking at them for how an in-house studio runs like a well-oiled machine (or maybe that’s a well-flavored snack). Mother New York - As a full-service creative agency, Mother New York has built some of the most recognizable brands. You’ve likely read some of their content marketing, too. They’ve proven that some of the most effective content marketing begins and ends with one word, particularly with their Target “Targét Everyday” campaign, which chose just one word per ad (rhyming with Target’s fancy nickname, Targét) to show the depth of its selection. Mother has also worked with Stella Artois, Calvin Klein, and the New York Public Library. Strategic Objectives - In Toronto, Strategic Objectives has been busy working on campaigns for Benjamin Moore and Oreo, as well as stalwart Canadian brands and up-and- comers. Their education-driven work with the Girl Guides of Canada shows how their content marketing chops can really shine across multimedia, and especially, social media. Cadence13 - Another standout on the podcast side of content marketing, Cadence 13 creates custom podcasts for brands including Vanity Fair, Slate, the Skimm, and more. They also focus on developing audience and integrating ads. They’re the podcast agency behind the super-hit show Pod Save America from Crooked Media. According to Cadence 13, 73 million people listen to podcasts each month. That’s a lot—and a huge opportunity if you have the right partner
behind you. Digitas- Digitas holds a regular spot as one of the best content marketing agencies — and branding agencies — period. A consistent winner all around, this digital- first agency has worked with the likes of Maytag, Taco Bell, and Plume Labs. We love this Whirlpool spot, “Dad and Andy,” that pulls at the heartstrings and shows that content marketing can be as elevated as art.
